Cookie management

These are files stored in the browser on your computer or mobile device when you browse the ZOU ! services. These files are then automatically sent by the browser to Sud Mobilités Technologies’ servers whilst you are browsing, in order to:

• Enable browsing on our websites (login sessions, authentication data for the "remember me" feature, servers used, etc.);
• Track customers’ browsing activity on websites, apps and newsletters to ensure they are optimised;
• Personalise user journeys and offers;
• Manage advertising on ZOU ! services.

These files are set:

• Either by Sud Mobilités Technologies
• Or by third parties: When you browse our services or open our newsletters, cookies or trackers are set by third-party companies (user support providers, advertising providers, communications agencies, audience measurement companies, social media platforms, etc.), listed here:
• Facebook
• Instagram
• LinkedIn
• TikTok
• Microsoft Bing
• ZOU !
• Tealium
• Calameo
• Vimeo
• YouTube
• IFrame
• Batch
• Adobe Analytics
• Google Ad Manager
• Google Advertising

Subject to any preferences you may have previously expressed to their services, or at any time, under the conditions described below.

The main purpose of these cookies and trackers is to display advertising content that is likely to match your interests, using data collected whilst you browse our services or external websites or social media platforms.

These cookies and trackers may therefore be used to:

• Track the number of times advertising content is displayed via the advertising spaces on our services, identify the adverts displayed and the number of users who have clicked on each advert, in order to pay our service providers and compile statistics;
• Recognise your computer or device when you browse any other website in order to tailor the adverts displayed there.
• The setting, use and management of these third-party cookies are subject to the data protection and privacy policies of these third-party companies.

Furthermore, if your computer or device is used by more than one person, or if it has multiple web browsers installed, Sud Mobilités Technologies cannot guarantee that the services and adverts are tailored to your use of our services rather than that of another user. This choice regarding sharing and configuration is entirely at your discretion and your responsibility.

Detailed description of the cookies placed on the ZOU ! website and app:

You can find the complete and up-to-date list of cookies and other trackers below:  

• Browsing sessions (customer account login, technical browsing session, servers used)
• Optimising your browsing experience by adapting to your computer or device’s display settings (language, screen resolution, operating system, browser, accessibility settings)
• Detection of a previous visit
• Recording of customer preferences
• Automatic re-login to your customer account (where enabled)

These cookies are necessary for the proper functioning of the website and the ZOU ! app, as well as for your browsing experience, and therefore cannot be configured.

• Audience measurement: statistical data on traffic and usage of Sud Mobilités Technologies’ websites (sections and content viewed, navigation paths) in order to measure and analyse the functioning and effectiveness of our services, and thereby improve their appeal and usability.
• Comparative testing of different versions of the website to improve the appeal and usability of our services.

In accordance with the current recommendations of the CNIL, certain audience measurement cookies are exempt from the requirement for consent, provided that the following conditions are met:

• The purpose of the cookies is strictly limited to measuring the audience of our websites and applications, exclusively on behalf of Sud Mobilités Technologies,
• Cookies are used solely to generate anonymous statistical data; as such, they do not allow for comprehensive tracking of browsing activity and are not passed on to third parties.

• Real-time personalisation of your browsing experience on our services and the provision of relevant, personalised offers;
• Improvement of user experience;
• Identification of browsing issues in order to offer assistance from a customer service representative.
• Cookies for advertising purposes:
• Counting and personalisation of the content and adverts displayed when you visit Sud Mobilités Technologies’ services

Advertisements displayed on external websites or social media platforms. (see section "How do I manage my cookie preferences?")

In accordance with the recommendations of the CNIL, when browsing our services, you are informed of the existence of cookies via the banner that appears on your first visit or if you clear the cookies set by Sud Mobilités Technologies.

You can adjust your browser settings:

Either via the settings menu [cookie management]

Or via your browser: you can allow or block cookies on your computer or device by adjusting the relevant settings in your browser. These settings are specific to each browser and can be accessed via your browser’s help menu:

Internet Explorer™: https://support.microsoft.com/en-us/edge/manage-cookies-in-microsoft-edge-view-allow-block-delete-and-use

For Safari™: https://support.apple.com/guide/deployment/manage-safari-cookies-depf7d5714d4/web

For Chrome™: https://support.google.com/chrome/answer/95647?hl=en-GB&hlrm=en&sjid=7493004859338267159-EU

For Firefox™: https://support.mozilla.org/en-US/kb/cookies-information-websites-store-on-your-computer

For Opera™: https://help.opera.com/en/latest/web-preferences/#cookies